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Adidas Golf Fall/Winter 2010 Trade Show
Form and Functionality

Even though adidas Golf has always been one of the leading golf apparel brands, they are certainly not resting on their laurels. This year, in addition to making you look good, adidas Golf also aims to improve your performance on the fairways. At the Adidas Fall/Winter 2010 trade show, they showcased a grand collection of clothes with the focus being the ClimaCOOL with COOLMAX ENERGY®. The technology fits golfers playing in our hot and humid climates here to a tee, as it can cool the body temperature by up to two degrees.

The Fall/Winter collection comes in three ranges – Blue Bliss, Digital and adiPURE. Blue Bliss has bold blue and orange colours, while the Digital range is more understated with its black and red designs. The adiPURE range has a very tailored and clean-cut look, typified by greys and checks.

In addition to tops and bottoms, fans can also expect a new range of shoes from adidas Golf. Retailers and members of the media had a close look at the new Tour 360 4.0 and Powerband 3.0. Ladies will be looking forward to the stylish Signature Paula and Signature Natalie collections. The shoes feature THinTech®, which allows you to be close to the ground for added stability and balance.

Dennis Chong, Marketing Manager for South East Asia is very excited about the new collection. He says, “Our Fall/Winter range offers something for everyone so as more people get into the sport, they can rest assured that adidas Golf can cater to their needs in fashion and performance.”

From Golf Digest Singapore March 2010 issue

   


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