The TaylorMade R11 Driver might be the most striking driver in the market, but as the company’s ad professes, it’s more than just a new paint job. The 2011 Hot List Gold Award winning club has a ton of features to make it a bona fide head-turner.

We visited the TaylorMade atrium at the 2011 PGA Merchandise Show this year and discovered a show within a show. All of the Carlsbad brand’s latest clubs were on hand, and visitors could hit them to their heart’s delight at TaylorMade’s very own indoor driving range. Naturally there was also a practice green to try out the highly popular Ghost putters.

Golf Digest Singapore caught up with TaylorMade Global Vice President Product Marketing, Mike Ferris, who let us in on why the TaylorMade R11 Driver has shown up on the winner’s podium so many times already since its introduction last year.